Afy Merchant is responsible for direct and channel sales for all product and service lines within ControlCase. Afy is a strategic yet hands-on leader, with extensive experience to setup strategy, operational plans, goals and objectives to meet the corporate vision along with the C level executives of ControlCase for business developments and driving revenue in within the lines of services, mainly with Enterprise clientele. Previously he has held the role of setting up the Middle East practice for ControlCase and pivot the growth and international presence within the CEMEA region.

Afy brings in more than 15 years of experience with deep technical knowledge and is certified with various PCI certifications, ISACA certifications and PMP. He has previously held positions with IBM and PricewaterhouseCoopers in management roles for the federal services.

He holds a bachelor’s degree in Computer Engineering.