Amy Poblete is a marketing and sales enablement executive with nearly four decades of experience leading teams, building programs, and driving measurable growth across technology sales and global marketing operations. At ControlCase, she leads all global marketing and sales operations, directing a cross-functional team across campaign management, marketing communications, web, design, and sales development.

A hands-on leader and strategic operator, Amy aligns cross-functional teams, agency partners, and vendors around integrated marketing programs tied directly to pipeline and revenue. Her expertise spans demand generation, email marketing, SEO, paid and organic digital programs, marketing automation, CRM operations, content strategy, event management, and PR.

Amy began her career in technology sales in 1986, giving her a deep understanding of the buyer’s journey and what it takes to support a revenue-driven organization.

She holds a Bachelor of Science in Business from the University of the Pacific.